New Look for Brooklands Museum

Brooklands Museum new logo

This week, Brooklands Museum in Surrey unveils its new logo to the public as it begins launching its refreshed brand identity across the business.

Brooklands Museum is the largest museum in Surrey, occupying 32 acres on the site of the world’s first motor racing circuit. It showcases the achievements of the pioneering men and women in motorsport and aviation since its creation in 1907. The famous Race Track and the huge aviation manufacturing factories made it a household name for much of the twentieth century. Since opening as a public Museum in 1991 it has continued to grow its collection of aircraft, racing bikes and cars as well as opening the award-winning* Brooklands Aircraft Factory. Visitors can also walk through the world’s largest privately-owned ex-London Bus collection, climb aboard the number 237 and take a seat to reminisce about the golden age of bus travel.

The new Brooklands visual style centres around a striking gold colour with and uses a series of nostalgic illustrations. Throughout July and August the museum will appear on trains and platforms across the South Western network and on double decker buses covering surrounding routes. The poster campaign focuses on a single piece of history unique to Brooklands and relates it to the present day. In one shot a Hawker Hurricane is face-to-face with a toddler in a model pedal plane who dreams of becoming a flying legend one day. In another, an archive shot of one of the leading female racing drivers from the 1930s is shown next to the statement: Breaking records and making history.

The museum’s refreshed look has been spearheaded by the Marketing Director Samantha Hart who joined the team in January 2019.

Brooklands Museum is such an incredibly special place and we felt that we needed to give it a modern image that is instantly recognisable and attractive to new visitors. We’ve spent a lot of time consulting with our volunteers, members and audiences to harness what Brooklands means to them and what we have to offer, and this will shine through in our summer visitor campaigns. Brooklands Museum is not just a transport museum; every day we walk in the footsteps of the legends and pioneers who changed the world of motorsport and aviation; so many firsts and record-breaking achievements actually happened here. We’re extremely excited about re-engaging past visitors and welcoming new guests to Brooklands Museum this year.”

The Museum is home to the legendary Concorde where you can re-live the age of supersonic flight and experience the exciting era of modern travel. This stunning aircraft stands proudly alongside the Sultan of Oman’s luxurious, private airliner and other fine examples of Brooklands Aircraft and engineering.

One of the most unique elements of this historic destination is that many of the day-to-day and specialised areas of keeping the museum alive is accomplished by a team of over 800 dedicated, skilled volunteers; one of the largest volunteer teams in the country. This could be anything from aircraft restoration, building maintenance, stewarding, archiving and welcoming and guiding visitors and groups. Spend the day exploring the interactive collections and discover what it was like to be a racing driver or pilot over 100 years ago.

Brooklands Museum guarantees a great day out for people of all ages and interests. You’ll feel like you’ve stepped back in time as you pass through the motoring village where the original sheds, filled with historic racing cars and motorcycles, set an authentic tone enhanced by the smell of engine oil and music from the heyday of motor racing at the Brooklands Race Track. You can also hear the stories of aviation legends who pushed boundaries and overcame the impossible to change the way we travel today. During the winter season, don’t miss the chance to go behind the scenes on a Torchlight Tour, exploring Brooklands after dark in search of some of those ghostly legends.

Brooklands Museum is open daily from 10am and admission charges, directions, news and events can all be found by visiting www.brooklandsmuseum.com

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