IWM Duxford features in the exciting new British Airways advertising campaign
British Airways has today launched its biggest brand advertising campaign for a decade. The TV advert showcases the airline’s heritage and highlights the characteristics that makes British Airways so special. Synonymous with heritage in aviation, IWM Duxford was chosen as one of the filming locations for the new British Airways advert.
Filming took place during June 2011 and involved a team of 40 extras and a large film crew. The Museum worked in partnership with a number of on-site flying partners to achieve the complex filming requirements.
The advert shows Duxford Aviation Society’s Concorde cockpit and VC10, Classic Wings’ de Havilland Dragon Rapide and a number of IWM Duxford vehicles, including the Bedford truck on display in AirSpace , the refueller from Hangar 4: Battle of Britain and the BOAC cub and luggage trolley from AirSpace.
A Douglas DC-3 Dakota was flown in from Norway especially for the occasion and several vintage vehicles were brought in from other collections to represent the appropriate historical periods.
The filming involved recreating nostalgic civil aviation scenes from a number of periods during the 20th century. Duxford was transported back to the 1930s, 1950s and 1960s during the filming project.
The stunningly visual advert was launched on Wednesday 21 September on the British Airways Facebook site – http://www.facebook.com/#!/britishairways.
